Wales is heading for one of its most consequential Senedd elections yet — and the future of Welsh Labour dominance is at stake.

In this episode of Senedd Sources, Ollie Cole is joined by Jo Kiernan (former adviser to First Ministers Rhodri Morgan and Carwyn Jones, now at Cavendish Consulting) and Craig Lawton (ex-Welsh Conservative adviser, now Head of Public Affairs at Grasshopper Comms) to break down the shifting political landscape:

• Can Welsh Labour cling on amid voter anger and the cost-of-living crisis?
• Why is Reform UK surging in the polls — and can they really turn online buzz into votes?
• How is Plaid Cymru positioning itself as a credible alternative, ruling out an independence referendum in the first term?
• What do the Welsh Conservatives stand for when the party remains divided on devolution?
• Does Wales really need more politicians with Senedd expansion to 96 members on the way?

From the impact of Keir Starmer’s leadership on Welsh politics, to Nigel Farage’s shadow over the campaign, to Plaid Cymru’s strategy to look like a government-in-waiting — we unpack everything you need to know before the Senedd election.

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In association with Electrify Britain.

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