About the episode:
In this episode, Michael and Gail dive into why enablement is more critical than ever despite AI hype and recent industry upheaval. They talk about how enablement teams can prove their value, why building confidence and removing obstacles is at the core of the role, and how AI can actually empower enablement professionals to be more strategic instead of replacing them.
About the guest:
Gail Behun is a passionate enablement leader who transitioned from being a sales leader for nine years to founding her own practice, driven by her belief that enablement is a force multiplier when done right. She served as president of the Revenue Enablement Society until last year, where she connected with enablement professionals across the country and now advocates for the community through coaching, LinkedIn engagement, and helping both enablers and CROs maximize their impact together.
Where to find Gail Behun:
LinkedIn: https://www.linkedin.com/in/gailbehun/
Where to find Michael (Founder & CEO @ SellMeThisPen AI):
Email: michael@sellmethispen.ai
LinkedIn https://www.linkedin.com/in/michaelocean/
Try SellMeThisPen AI @ https://www.sellmethispen.ai/
At SellMeThisPen, we help sales leaders transform team performance without adding headcount or management overhead ✨
Our AI roleplay and coaching platform enables your reps to practice with realistic scenarios tailored to your use case, then receive personalized feedback after every interaction - real client calls or AI simulations.
The result?
👉 Faster onboarding
👉 Consistent methodology adoption
👉 Continuous skill development that scales across your entire team.
Your reps get unlimited practice in a safe environment, real-time call assistance, and objective coaching that reinforces your sales framework. No more “hoping training sticks”, see measurable improvement in deal outcomes.
