About the episode:
In this episode, Michael and Dina break down the real stages of change management and why most transformation projects fail before they even start. They explore how to gain leadership buy-in beyond just "we need AI," why enablement needs to manage up with data instead of gut feelings, and how to create actual adoption instead of just rolling out more training that nobody uses.
About the guest:
Dina Berger is a sales enablement veteran with over 11 years of experience who made an unconventional career pivot from university professor to leading enablement teams at organizations like Amazon Web Services, where she currently focuses on change management for product launches. With deep expertise in learning development, field enablement, and driving organizational transformation, Dina specializes in helping teams navigate complex change initiatives and build scalable enablement strategies that drive adoption and results.
Where to find Dina Berger:
LinkedIn: https://www.linkedin.com/in/dinabergerkoecher/
Where to find Michael (Founder & CEO @ SellMeThisPen AI):
Email: michael@sellmethispen.ai
LinkedIn https://www.linkedin.com/in/michaelocean/
Try SellMeThisPen AI @ https://www.sellmethispen.ai/
At SellMeThisPen, we help sales leaders transform team performance without adding headcount or management overhead ✨
Our AI roleplay and coaching platform enables your reps to practice with realistic scenarios tailored to your use case, then receive personalized feedback after every interaction - real client calls or AI simulations.
The result?
👉 Faster onboarding
👉 Consistent methodology adoption
👉 Continuous skill development that scales across your entire team.
Your reps get unlimited practice in a safe environment, real-time call assistance, and objective coaching that reinforces your sales framework. No more “hoping training sticks”, see measurable improvement in deal outcomes.
