#80 Why Enablement Without Data is Just Expensive Training | Vanessa Metcalf on SellMeThisPen Pod

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SellMeThisPen podcast

SellMeThisPen

91 episodes

6 days ago

At SellMeThisPen, we help sales leaders transform team performance without adding headcount or management overhead ✨ Our AI roleplay and coaching platform enables your reps to practice with realistic scenarios tailored to your use case, then receive personalized feedback after every interaction - real client calls or AI simulations. In this podcast, SMTP's CEO and founder Michael Ocean is having conversations with top sales leaders and enablement experts to explore what it really takes to drive performance across go-to-market teams.

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#80 Why Enablement Without Data is Just Expensive Training | Vanessa Metcalf on SellMeThisPen Pod

SellMeThisPen podcast

48 minutes 19 seconds

2 months ago

#80 Why Enablement Without Data is Just Expensive Training | Vanessa Metcalf on SellMeThisPen Pod

About the episode:

In this episode, Michael and Vanessa dive into the real challenges of driving revenue impact through enablement and why data maturity is crucial for success. They explore how to build executive alignment, get frontline manager buy-in, and move beyond just training to create sustainable behavior change that actually sticks.

About the guest:

Vanessa Metcalf is the VP of Revenue Enablement at Showpad who started her career carrying a bag in sales before discovering enablement over a decade ago when it wasn't even a well-established field. She's since zigzagged through sales leadership, rev ops, and enablement roles at companies like Top Hat and Docebo, building her expertise in the trenches and becoming a passionate advocate for proving enablement's measurable impact on revenue.

Where to find Vanessa Metcalf:

LinkedIn: https://www.linkedin.com/in/vanessametcalf/

Where to find Michael (Founder & CEO @ SellMeThisPen AI):

Email: ⁠⁠michael@sellmethispen.ai⁠⁠

LinkedIn ⁠⁠https://www.linkedin.com/in/michaelocean/⁠⁠

Try SellMeThisPen AI @ ⁠⁠https://www.sellmethispen.ai/⁠⁠

🌟 SellMeThisPen AI is the only all-in-one AI sales coaching platform that helps sellers in every step of their journey.

Before client calls - Role-play realistic sales conversations with AI to perfect your pitch and practice objection handling, without burning precious leads.

During client calls - Receive real-time guidance to handle objections consistently and get reminded to ask the right questions so you can win deals faster.

After client calls - Get unbiased feedback so you can improve next time. And it doesn't stop there—SMTP takes care of your notes and CRM updates so you can focus on selling instead of admin work.