What kind of credentials do you have? You may have alphabet soup behind your name...but what do you do with those letters? And how to turn those letters behind your name into something practical and meaningful in your business? When you focus on your business, and what you can do to make yourself better, you can use those letters behind your name to help you provide the most excellent service to your clients and leads. See, real estate isn’t just about gaining education: it’s about using that education to help your clients make the best decisions. Your job is to help educate your clients: not make decisions for them! The more educated you are, the more equipped you’ll be to help educate your clients! Julia Ray has turned that alphabet soup into connections, and has built a thriving boutique business. You’re going to be inspired by how she uses that education to connect with her clients and leads! This week on the Selling the Dream podcast, get ready to see how you can use those credentials to build connections. You won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Julia Ray and her real estate business. Julia chose to keep her business small, so she could give the customer service experience of her choice. “It’s not up to us to decide yes or no, it’s our job to educate and let the consumer decide.” Julia shares what to consider when working in the condo industry. Taking care of an expensive asset like a condo costs money - be prepared to spend money to protect and care for your assets! Julia shares what the team does when they help perform maintenance on condos, and how they keep clients up to date. Referrals bring in a lot of Julia’s business - provide excellent service, and people will contact you! Connect with everyone - you never know who is going to bring in referrals. Julia shares about her credentials, and how each and every one of them has helped her grow her business: from negotiation to investing, she has credentials. “I don’t treat real estate as competition….it’s collaboration.” Julia shares what tools she uses to grow her business, including her CRM.