How much time do you spend developing your relationships and common interests? If you’re only posting pictures of houses for sale, or talking about open houses and business, you’re not going to attract the kind of people who are going to do long-term business with you! What if instead, you connected with people over mutual interests and shared passions? Here’s just a few ideas: Pets Old cars Your neighborhood Hobbies And the list goes on! When you connect with people over the things that they love, that connection turns into trust. That trust means that when you do have a “sales” message, or you reach out about how you can help them, the connection is natural and just makes sense! It’s easy to get caught up in technology, and think that you have to have everything all perfect, but at the end of the day, it’s always all about the relationships. Technology is just a tool to bridge the gap between those relationships and serving your clients. This week on the Selling the Dream podcast, I’m talking to Leo Chen, who worked in the startups and tech world for 15 years, and made the transition to real estate. His secret to success? Relationships! If you’re ready to dig into what really will make an impact in your business, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Leo Chen, and his business. Leo worked in tech for years, and then joined the real estate industry: there are no ceilings, you can join now and make money! Use the relationship first, and then use technology as a tool to bridge any gaps. Real estate isn’t a technology business, it’s a people business. Tap into the emotions of finding people what they want - it’s not just about finding the features that they are looking for! Leo shares about how he’s used a Facebook group to develop relationships. Your important relationships aren’t just clients and leads: always be developing relationships with anyone,