In this episode of Selling in the Paddock, Georgia sits down with Troy Armstrong, Adviser & Partner at Koda Capital, Australia’s largest independent wealth manager. Troy grew up in the Yarra Valley and now works nationally with high-net-worth and ultra-high-net-worth families — including many farming families.
They unpack what “independent” really means, why trust and time trump quick wins, and how to make the wealth side of a farm business feel calm, simple and well organised.
What we cover
Why Koda chose independence (no product flogging, no conflicted fees) and what that means for clients
The difference between transactional selling and relationship advice — and how to build trust over years, not minutes
Kitchen-table, pub and boardroom meetings: how each setting changes the conversation
Protecting and growing multi-generational farming wealth without adding risk or noise
Working alongside local accountants, lawyers and succession planners (and starting early)
Communicating complex finance without the jargon
A simple frame Troy uses: “Let the farm be the risk — your portfolio shouldn’t keep you up at night.”
Career pivots, country roots, footy talk, and why getting your life cover sorted is grown-up business
Who this episode is for
Agribusiness owners, sales leaders, and farming families who want clarity on wealth management without the sales pressure — plus reps who want to deepen client relationships beyond the product.
Connect with Troy / Koda
Links & resources mentioned
Life insurance and superannuation housekeeping — talk to your trusted adviser/insurer
Local professionals: accountant, lawyer, succession specialist
Call to action
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Disclaimer
This conversation is general in nature and not financial advice. Please seek advice specific to your circumstances.