Welcome back to Selling in the Paddock!
In this episode, I’m joined by Ben Picton, Senior Market Strategist at Rabobank, to unpack the big global shifts shaping Australia’s agricultural industry today.
Ben has a rare talent for taking complex economic and geopolitical trends and making them crystal clear for business owners, farmers, and anyone curious about where the world is heading. We first connected at a DLL strategy day, and after seeing him present, I knew I had to bring his insights to this audience.
Together we explore:
🌍 The global paradigm shift from free trade to protectionism
🇦🇺 What these changes mean for Australia’s economy and agriculture
🧑🌾 How farmers can use storytelling and strategy to make data meaningful
💡 Why geopolitics and economics are inseparable in today’s market
🔮 Lessons from history that help us prepare for the future of ag
Whether you’re a sales rep, agribusiness leader, or producer, this conversation gives you a big-picture view of the forces that will affect how you sell, trade, and connect in the years ahead.
👉 Tune in and learn how to turn global insights into on-the-ground strategies.
Who do you want to hear from next? Tag them in the comments or send me a message — I’d love to bring their story to Selling in the Paddock.