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Selling in the Paddock
Georgia Stormont
40 episodes
3 days ago
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.
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All content for Selling in the Paddock is the property of Georgia Stormont and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.
Show more...
Marketing
Business
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Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)
Selling in the Paddock
26 minutes 54 seconds
2 months ago
Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)

Welcome back to Selling in the Paddock! 🚜

In this first-ever Q&A episode, I’m diving into the real-world challenges you’ve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day — and I’m giving you practical, no-bullshit strategies to tackle them head-on.

We cover:

  • 🥊 Competition & Loyalty – What to do when normally loyal customers start shopping elsewhere.

  • 📞 Ghosting – How many times should you follow up when someone isn’t responding?

  • 💰 Discounting Pressure – Ways to hold your ground on price and confidently shift the conversation back to value.

  • 🤝 Rapport & Trust – Quick ways to connect with new growers and buyers without sounding like “just another sales pitch.”

  • 🎁 Adding Value Beyond the Product – How to show up with insight, service, and solutions that build long-term relationships.

This episode is packed with practical advice for anyone selling in agriculture — whether you’re in seeds, chemicals, machinery, retail, or a start-up breaking into the market.

👉 Want to take it further?

  • ✅ Test your team’s Sales Strengths with my Sales Strength Quiz

  • ✅ Discover your Communication Style with my Communication Style Quiz

  • ✅ Or if you’re ready to sharpen your sales edge, Book a Call with me and let’s talk about how I can support your team.

📌 Got a question you’d like me to answer in the next Q&A? Send it my way!

Selling in the Paddock
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.