In this episode of Selling in the Paddock, I’m joined by Jason Strong, long-time advocate for Australia’s red meat industry and a leader with deep experience across the entire supply chain — from butcher shops to boardrooms.
Jason and I dive into:
Why selling red meat is about relationships, not just specs and science
The emotional connection people have with food — and how to work with it
How good sales reps balance office KPIs with real customer needs
Lessons from Pfizer, cattle crushes, and $82 steaks
The role of trust, storytelling, and staying grounded in your customer's world
Why ag doesn’t need to shout louder — just connect better
Whether you're in livestock, hort, dairy or beyond, this conversation will challenge and inspire how you think about sales, trust, and building long-term value.
🎧 Tune in if you’ve ever thought:
“Why didn’t they buy from me?”
“How do I connect with farmers who already have options?”
“How do I make corporate targets feel human again?”
This one is jam-packed with insights, honesty, and a few belly laughs too.
🔗 CTA:
If you want to understand how strong your sales team really is — Take the Sales Team Strength Quiz here