In this episode of Selling in the Paddock, I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who brings a grounded, honest take on what it really takes to succeed in ag sales.
We dive into the good, the hard, and the deeply human parts of selling in regional and rural Australia. From cold calls and customer blow-ups, to backing your service team and staying real with your clients — this one’s packed with insight.
🎯 What we cover:
Tim’s journey from growing up on-farm in Dalby to leading a branch team with RDO
The lessons from running his own contracting business — and how that shaped his sales approach
Why genuine relationships beat hard-sell tactics every time
Handling mistakes, owning your part, and apologising with confidence
What separates a solid rep from a standout one in Ag sales
How service and parts teams are the real secret to multi-machine deals
The power of active listening, building trust, and being honest about limitations
Why no one expects reps to know everything — but they do expect them to care
💬 “The sales rep sells the first machine — but your service and parts team sell the next three.” – Tim Hoadley
🔗 Connect with Tim on LinkedIn: Tim Hoadley
🚜 Want to train your team to sell like this? Head to: www.curiousgeorgiacoaching.com
🎧 Listen now on Spotify, Apple Podcasts or wherever you tune in.
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