Quote: "All we're encouraging people to do is go back to the basics." - Jane Atkinson
In this episode of "Selling in the Age of AI," Frank Somma welcomes his speaking coach, the brilliant Jane Atkinson. Jane, a business coach and consultant for professional speakers, celebrities, and CEOs, shares her insights on the role of human connection in a technologically advancing world, particularly within the speaking and sales industries. She emphasizes the importance of leveraging technology without being fearful of it and returning to fundamental relationship-building skills.
Key Topics & Insights:
AI as an Opportunity, Not a Threat: Jane discusses how AI can be utilized as a tool for efficiency in written communication and prospecting, rather than a replacement for human interaction.
The Enduring Power of Human Connection: Both Frank and Jane highlight the irreplaceable value of face-to-face interactions and personal relationships in building trust and driving business.
Returning to the Basics: Encouraging a focus on fundamental relationship-building skills, especially in a post-COVID environment where human connection is highly valued.
The Importance of Live Events: Emphasizing the significant business opportunities that arise from in-person gatherings and networking.
Strategic Booth Selling: Providing advice on how to make convention booths more engaging and lead-generating.
Building Rapport: The significance of genuine connection and conversation in establishing strong relationships.
Speaking as a Sales Tool: Exploring how individuals and businesses can leverage speaking engagements to generate leads and establish expertise.
The Art of the Pitch: Focusing on curiosity and information gathering rather than immediate pitching.
The Significance of Patience: Underscoring the importance of listening and building relationships over time.
Making a Match, Not Just a Sale: Shifting the focus from simply closing deals to ensuring a good fit between the seller and the client.
Jane Atkinson Links:
https://speakerlauncher.com/private-coaching-packages/
https://wealthyspeakerschool.com/
https://speakerlauncher.com/category/Podcast/
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