"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
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"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
Prospects search for features, but they buy advantages and benefits.
They equate features with price perception, thinking more features mean a heftier price tag and complexity. On the flip side, they associate benefits with value.
In this episode, we're going to be your bartenders, mixing up the perfect cocktail of sales success. Join us as we reveal the secret recipe, the right proportions of features, advantages, and benefits that will have your prospects raising their glasses to your pitch. Get ready to stir up your sales game like never before!
Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
