"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
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"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
How To Become a Relationship Architect to Crush Sales
Sell the Sizzle
38 minutes 15 seconds
1 year ago
How To Become a Relationship Architect to Crush Sales
In this episode, Mick Holly chats with guest Jake Stahl about the psychology of sales and overcoming cold-calling fears. They discuss empathy in sales, common pitfalls, and AI's role in customer service. Stahl introduces his book, "The 2/10 Rule: Why Cadence Trumps Content," and its application in sales. They weigh sales scripts, the power of silence, and share Stahl's first sale and most creative customer acquisition strategy.
Sell the Sizzle
"Sell the Sizzle," hosted by sales veteran Mick Holly, focuses on the art of selling benefits over features, offering insights for a range of professionals.
