Justin R. Harris, host of Sell Smart: The Luxury Seller’s Playbook, directly addresses homeowners of luxury properties struggling to sell, despite their homes appearing visually appealing. He pinpoints five critical reasons why a beautiful house might languish on the market: emotional pricing over strategic valuation, a failure to identify and target a specific buyer profile, subpar listing photos that misrepresent the property, a passive "listing" approach instead of an active "launch" campaign, and finally, the home becoming "market stale" due to overexposure without a strategic refresh. Harris emphasizes that successful selling requires a robust strategy encompassing correct pricing, targeted marketing, high-quality presentation, and a dynamic launch plan to prevent stagnation and achieve a desirable outcome.