In this episode, Rick Beal and Magen Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The conversation delves into their hiring strategies, the importance of educational marketing, and the future trends in self storage, including technology adoption, the rise of hybrid management models, and the significance of keeping operations streamlined and efficient.

In this episode, we discussed:

(01:33) The Origin Story of Atomic Storage

(02:57) Early Challenges and Growth

(03:50) Out-of-the-box Management Strategies

(05:57) Technology and Trends in Self Storage

(11:32) Balancing Efficiency and Personalization

(17:39) Remote Work and Company Culture

(20:18) Client Relationships and Decision Making

(29:51) Generational Preferences

(30:53) Tech Integration in Retail

(32:14) The Fred Factor: Simplifying Tech

(33:56) Hiring Strategies and Common Sense

(40:31) Trends and Innovations in Self Storage

(45:41) Market Expansion and Organic Growth

(52:20) Rapid Fire: Ranking Tech Importance

We mentioned

The Fred Factor