This year on Self Storage Lab, we’ve unpacked the biggest shifts and challenges in the self-storage industry—where operators are adapting to new tech, redefining customer experiences, and learning to balance automation with the human touch. In this special year-end recap, we let our AI co-hosts, Hoover and Athena, take the wheel as we revisit the standout insights, game-changing trends, and best moments from all of our 2024 episodes. From "figital" solutions to real-world lessons about scaling smarter, this rewind episode has it all.

In this episode, we discussed:

• Data-Driven Decision Making (EP19)
• Balancing Automation with Personalization (EP20)
• Practical Innovation in Self Storage (EP20)
• Drawing Inspiration from Other Industries (EP 22)
• ROI-First Technology Adoption (EP22)
• Leveraging Influencer Marketing (EP23)
• The Power of Scalability (EP24)
• Balancing Technology and Customer Experience (EP24)
• The Importance of Product-Led Growth (EP25)
• Embracing Data and Challenging Assumptions (EP25)
• "We rent our employees, we invest in our systems." (EP26)
• “Every store we open, we set it up so it can be remotely run—whether it ever will be or not.” (EP26)

Whether you’ve been with us since Episode 1 or you’re just tuning in, this recap is packed with insights to keep you inspired and ready for what’s next in 2025.

Links & Resources:

• Visit us at selfstoragelab.com.
• Follow us on LinkedIn for updates and more insights.
• Got feedback? Send us a message—let’s keep the conversation going!

Thank you for joining us this year. Here’s to innovation, growth, and plenty of laughs as we tackle what’s next in self storage!