In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
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In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96)
Self Maid
31 minutes
1 week ago
Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96)
In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main cha...
Self Maid
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
