In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
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In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
The George Clooney Close | Turn Your Clients Into Selfless Sales People (#78)
Self Maid
23 minutes
4 months ago
The George Clooney Close | Turn Your Clients Into Selfless Sales People (#78)
In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame discounts. We’re talking about building a referral system based on reciprocity—where both the referrer and the referred person benefit. It’s simple, smart, and it works because it taps into how people actually behave. I also share one of my favourite stories; how George Clooney gave $1 million to his 14 best mates, with one condition that created the...
Self Maid
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi...
