In this episode, we talk about the famous book, 'Blue Ocean Strategy' by Renée Mauborgne and W. Chan Kim. The principles within this book are very helpful and useful that can be applied to your creative business.
Why waste energy on trying to beat the competition? Trying to beat your competitors is not a business strategy.
The 'Blue Ocean Strategy' is a way for you to succeed without having that on your mind.
This episode is edited by Stefano Veloz Robles.
