You’ve done it! You’ve found the best, most creative solution to the problem, and you’re done. Right?

Nope. Not even close. Once you have the idea, you still need to implement it. This might involve everything from creating a plan and putting it into action, all the way down to marketing it or advertising it somehow. After all, how’s the world supposed to know about your great idea if you don’t tell them?

How do you know where to go next?

Start with deciding what your end goal looks like. Is this idea something you want people to know about or to eventually buy? You’re going to need a marketing plan. Is this idea a way to improve an existing operation? You’re going to need a strategy to replace the old process. Your pathway will be determined by your destination.

Once you have your goal in mind, it’s time to move. After all, a great idea is only an idea, until you put some hard work into it to make it real.