:Appeal to the nobler motives. A person usually has two reasons for doing a thing: one that sounds good and a real one. The person himself will think of the real reason. You don’t need to emphasize that. But all of us, being idealists at heart, like to think of motives that sound good. So, in order to change people, appeal to the nobler motives. Dramatize your ideas. This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention. Throw down a challenge. To get things done, stimulate competition using the desire to excel. ‘All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory.’ The one major factor that motivates people is the work itself. If the work was exciting and interesting, the worker looks forward to doing it and is motivated to do a good job. That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win. The desire for a feeling of importance