Founder, Ecotricity

Dale Vince’s story is amazing. The British green energy industrialist and passionate vegan is the owner of Ecotricity and a former New Age traveller, and has been the man behind the renewable energy revolution that we’ve seen over the last 30 years

In his quest to stop climate change and remove fossil fuels entirely, he has taken on the established energy companies and The National Grid - and convinced them that there was another way to do things.

And he did this all from absolutely nothing. He left school at 15 and lived in a truck for the decade or so it took to get his message out there. Dale is the true epitome of a mission-driven entrepreneur, who works from his innate set of values to change the rules and protect our future.

“Surely, fundamentally, as a country, what we should be doing all of this for is for the quality of life of the people that live here, and the people that will come after us,” he says.

Dale followed his passion to save the planet and, because he was following a real calling, his success has been nothing short of extraordinary. As a passionate vegan he has also done enormous work in bringing the plant-based message to a wider audience, not least in being chairman of the world's greenest football club and first-ever vegan club, Forest Green Rovers. 

In our chat, we talked about our power as consumers and decision-makers, his journey to a plant-based diet and his commitment to sharing this message with the wider world. We also talked about the systems that need to change if we are to fix our broken world and how important it was to do the right thing.

As Dale says: “There’s nothing better than having a mission, having principles and living by them. Nothing better.”