Most hosts are stuck in a cycle: waiting on OTAs, tweaking listings, hoping the algorithm shows them some love. But what if your next booking didn’t come from Airbnb—or Vrbo—or some endless scroll?
In this episode, Kay Walten breaks down why your vacation rental or boutique stay needs a blog in 2025—and how one simple post can work harder than most hosts realize.
You’ll learn:
Why blogging still works (and why it’s not just a trend from 2012)
What kind of blog posts build trust and get seen by the right guests
How one blog can fuel your SEO, social, email, and even future podcasts
The real ROI—and how skipping just two OTA commissions can pay for it all
This isn’t fluff. It’s strategy for small stays who want visibility before guests ever hit the OTAs.
And the best part? You don’t need to be a writer—you just need to know your guests.
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