Logos Don’t Book Rooms. Visibility Does

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Seen. Booked. Sane. Marketing for indie stays + destinations who want bookings without burnout.

Kay Walten

17 episodes

12 hours ago

Running a rental, inn, or small destination brand shouldn’t mean doing it all—or burning out. Seen. Booked. Sane. helps indie stays and small destinations get booked, trusted, and talked about through real strategy, smart messaging, and tools (including AI) that actually work. Weekly episodes share what’s working right now—for people who want to grow without selling out.

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All content for Seen. Booked. Sane. Marketing for indie stays + destinations who want bookings without burnout. is the property of Kay Walten and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Logos Don’t Book Rooms. Visibility Does

Seen. Booked. Sane. Marketing for indie stays + destinations who want bookings without burnout.

4 minutes 32 seconds

2 months ago

Logos Don’t Book Rooms. Visibility Does

Episode Summary:

Logos don’t fill beds. Visibility does. In this episode, Kay breaks down why obsessing over brand design is costing operators real money—and what to do instead. With lessons from Iceland, Derby, and Zoku hotels, you’ll learn the “3 V’s of Visibility” framework, see the ROI math in action, and walk away with two simple steps you can do today to boost bookings.

What You’ll Learn

Why logos = ego, visibility = revenue
Case studies: Iceland’s volcano stunt, Derby’s mountain biking boom, Zoku’s guest-driven brand
The 3 V’s of Visibility framework: Guests, Community, Campaigns
Back-of-the-napkin math that proves one guest photo can out-earn a $5K rebrand
Two action steps: quick win + stretch play

Stats & Sources

Iceland tourism arrivals grew nearly 40% and receipts ~40% after 2010 volcanic eruption + Inspired by Icelandcampaign (OECD report)
Derby, Tasmania attracts ~30,000 visitors annually, generates ~$12M revenue, creates 120 jobs, and added 200 beds thanks to MTB trails (Hans Rey case study)
MTB tourism in Tasmania grew 11% annually over 5 years, reaching ~27,700 interstate/international visitors by 2020 (Tourism Tasmania report)

Quote to Remember:

“Logos are for your ego. Visibility is for your revenue.”

Try This

Quick Win: Drop your last 20 reviews into ChatGPT. Ask, “What do guests rave about most?” Use that as your next headline.
Stretch Play: Pick one guest-loved experience (fire pit, view, Saturday market) and turn it into a 30-second reel today. Post it.

Stay Connected. For cheeky truths and AI-driven hospitality strategies, visit smartpineapple.ai and follow Kay on LinkedIn.

And don’t miss us on Substack: Smart Pineapple’s AI for Hospitality, for weekly insights and resources made for operators like you.