#160: The Psychology Episode (Essential Listening for Marketers)

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Seeking Wisdom with David Cancel

Drift

241 episodes

9 months ago

Want to get better every single day? Tune into Seeking Wisdom, a podcast hosted by Drift's David Cancel. You'll hear about the leadership principles that have changed his personal and professional outlook and the hard-earned lessons he's learned over his 25+ year career as a 5X startup founder.

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Entrepreneurship

Business

#160: The Psychology Episode (Essential Listening for Marketers)

Seeking Wisdom with David Cancel

14 minutes 38 seconds

4 years ago

#160: The Psychology Episode (Essential Listening for Marketers)

If you only listen to one episode of Seeking Wisdom, this should be it. Why? Because this next lesson is essential to understanding everything else. Here, DC and Adam dive into psychology – the science of how and why we make decisions. Together they unlock how to gain influence, how to persuade, how to avoid past mistakes, and so much more.

Essential reading / listening for this episode:

- Influence: The Psychology of Persuasion (Robert Cialdini)

- Thinking, Fast and Slow (Daniel Kahneman)

- Human Misjudgment (a talk by Charlie Munger)

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @DriftPodcasts

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/