Culture is the foundation of what a company is built – it is precious and irreplaceable. It is one thing that you have to be intentional about maintaining through change, which means working harder on it than anything else.  IF, of course, you are looking to build not just a company, but a legacy. Core values act as the guiding principles or “headlights” for the organization as the leadership evaluates decisions in regards to recruitment, strategic planning, and how daily interactions are handled with employees and customers. Over time, if not tended to, core values can erode. As a fellow entrepreneur and one who has a heart for culture, Loyd Rawls founder of The Rawls Group, shares insight that can be applied to your unique organization. Key topics of the episode include: Definition of culture Key characteristics of an organizations culture Aligning people to the culture desired Importance of respect in the workplace – and as a leader, how Loyd has managed to enforce it How to ensure core values sustain over time For more resources on building a strong business and succession planning, visit www.seekingsuccession.com. And leverage our Succession Readiness Survey. A 7-minute investment in time will put you in an informed position of opportunities many business owners overlook impacting business value, growth, lifestyle, and ultimately achieving your vision.