When you make your bed each day, you embody the identity of an organized person. The more you repeat a behavior, the more you reinforce the identity associated with that behavior. Many people begin the process of changing their habits by focusing on what they want to achieve. This leads us to outcome-based habits. The alternative is to build identity-based habits. With this approach, we start by focusing on who we wish to become. In other words, with outcome-based habits, the focus is on what you want to achieve, and with identity-based habits, the focus is on who you wish to become.