In this episode of Seed to Success, Alastair chats to budding entrepreneur Andrew Jordan who reflects on his start-up journey as a solo founder. His vision for Connect4, a meeting management platform, stemmed from his experience in management reporting and business analytics, although he soon realised there was a lack of passion in his mission.   From the importance of embracing failure to navigating challenges in product development and fundraising, Andrew's experience offers a raw and candid look at the realities of starting a tech business and highlights the emotional and financial commitment often made by founders.   If you’re an aspiring entrepreneur eager for insights into the complexities of start-up life and the reality of all the setbacks – this one’s for you! Andrew’s honesty and openness make this a must listen for those looking to implement valuable lessons for their own start-up. _ Show notes:    00:00:00 - Intro 00:01:49 - The vision of Connect4 00:03:53 - Transitioning to entrepreneurship 00:06:20 - Impact of 2020 00:11:20 - Personal investment 00:13:38 - First customer 00:15:57 - Fundraising and investment 00:17:13 - Investor confidence 00:22:25 - Reflection and demise 00:26:32 - Tapping into network 00:28:19 - Early angels 00:29:46 - Mentorship and support 00:32:31 - Product challenges and market fit 00:36:50 - Pivoting and restructuring 00:40:31 - Prioritising mental health 00:42:11 - Facing setbacks 00:43:29 - Lessons from an unsuccessful venture 00:47:08 - Key metrics 00:48:20 - Conclusion