In this episode of Seed to Success, Jonathan Gaunt sat down with Alastair to share his journey of building and selling Xavier (now Dext Precision) in just 24 months! They discuss the importance of founder-product-market fit, traction, strategic decision-making, and focusing on customer acquisition. Jonathan’s first-hand experience provides a valuable lesson for entrepreneurs seeking to refine pricing strategies and grow their businesses. His experience highlights the significance of adaptability, quick decision-making, and a deep understanding of customer needs. If you’re navigating the complexities of building and selling a start-up – consider this episode a must! _ Show notes:   00:03:38 - Catalyst for change 00:04:23 - The birth of Xavier 00:08:35 - Making tough decisions 00:15:46 - LinkedIn profile visits 00:17:29 – The competition 00:19:09 - Building to sell 00:21:55 - Exit strategy 00:25:34 - Land and expand 00:31:40 - Pricing strategy and challenges 00:32:30 - User testing and pricing 00:34:18 - Company growth and sale 00:41:20 - Valuation and EBITDA 00:47:41 - Bootstrapping vs. Venture Capital 00:48:25 - Keeping the business small and nimble 00:48:46 - Favourite metric  00:49:35 - Satisfaction 00:50:00 - Looking ahead