Pitching your startup: how to do it right the first time | Aaron Endré of Endré Communications

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Seed to Sequoia

Silverwood

22 episodes

3 days ago

Practical advice on go-to-market from leading investors, founders, and advisors. Host Alex Shartsis has been it all–founder, employee, investor, even the guy at the big company whose job is buying little companies. Learn what works and what mistakes to avoid. Hear unvarnished stories of the tough times, the pivots, and the big wins. But mostly what to avoid. Whether you’re hiring your first salesperson, or preparing for your next financing round, you’ll learn something useful you can use right away.

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Pitching your startup: how to do it right the first time | Aaron Endré of Endré Communications

Seed to Sequoia

1 hour 10 minutes 13 seconds

1 year ago

Pitching your startup: how to do it right the first time | Aaron Endré of Endré Communications

Aaron Endré is the founder of Endré Communications, that helps groundbreaking tech companies achieve their growth and impact goals with integrated marketing and PR strategies. Over the past 15 years, he has worked with some of the most innovative and disruptive companies in Silicon Valley — from pre-seed to publicly-traded — helping 3 of them achieve unicorn status; 12 secure profitable exits; and raise over $3 billion in VC funding to date.

Join Host Alex Shartsis in this episode as Aaron takes us into the world of startup PR, sharing the know-how and importance of building effective PR strategies that align with company vision, messaging and timing with market entry.

Show Notes:

0:00 - Introduction of Aaron Endré

4:15 - Structural Advantages for American Startups

7:12 - Understanding Startup PR

18:56 - Evolving PR Strategies for Growing Companies

28:20 - Importance of Messaging for Early-Stage Startups

33:15 - Measuring PR ROI and Impact on Business Metrics

41:24 - Preparation for Journalist Interviews

51:59 - Integrating Marketing Strategies in Customer Contracts

Guest: Aaron Endré (linkedin.com/in/aaronendre)

Host: Alex Shartsis(linkedin.com/in/shartsis)

Audio Engineer & Video Editor - James Fixx (fixxmusic.com)

The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.

If you would like to get expert advice for your startup reach out to us on:

Website: silverwood.ai
Linkedin: linkedin.com/company/silverwood-advisors