SEED Executive School’s SEEDEA Podcast series welcomes Krisztián Kurtisz (CEO, UNIQA Hungary) and András Fischer (Innovation Director, OTP Bank) to discuss the critical need for digital transformation across industries with Dr. László Eszes (CEO and Academic Director, SEED). 

They explore key digital trends shaping businesses today, including AI, automation, cloud computing, and data-driven decision-making. The guests highlight how these technologies are reshaping industries, customer behavior, and business strategy, making digital transformation a necessity rather than an option. They also address the hype around AI, advising leaders to take a strategic and purpose-driven approach rather than rushing into AI adoption without clear objectives.

Beyond technology, they discuss how CEE companies are leveraging digital tools across three key areas: operational efficiency, customer experience, and new business models. While digitalization offers vast potential, many companies in the region are still underutilizing data and digital opportunities. The discussion also covers how leaders can design effective digital strategies and why culture is the deciding factor in digital success.

Tune in to gain practical insights and learn about their upcoming hands-on executive program at SEED!