Selling cybersecurity into the public sector is unlike any other market. Procurement cycles are long, regulations change constantly, and credibility often outweighs innovation.
In this episode host Taylor Wells speaks with Jordan Burris, Head of Public Sector at Socure . They discuss:
Key differences between public sector and commercial sales
Why trust and mission alignment matter most
How to show value before a contract is signed
Common mistakes sellers make—and how to avoid them
For leaders building GTM strategies in federal, state, or regulated markets, this conversation offers practical insights and lessons you can apply today.