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Security Cocktail Hour
Joe Patti and Adam Roth
64 episodes
4 days ago

Security veterans Joe Patti and Adam Roth welcome a diverse lineup of cybersecurity and information security experts to share their insights at the virtual bar. From cutting edge topics like AI and Operational Technology (OT) to the realities of careers and mental health, you'll get the inside view of what's happening across the industry and what it's really like to work in these fields, from the people who do it every day.

Reach us at feedback@securitycocktailhour.com or @SecCocktailHour on Twitter.

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Technology
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All content for Security Cocktail Hour is the property of Joe Patti and Adam Roth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Security veterans Joe Patti and Adam Roth welcome a diverse lineup of cybersecurity and information security experts to share their insights at the virtual bar. From cutting edge topics like AI and Operational Technology (OT) to the realities of careers and mental health, you'll get the inside view of what's happening across the industry and what it's really like to work in these fields, from the people who do it every day.

Reach us at feedback@securitycocktailhour.com or @SecCocktailHour on Twitter.

Show more...
Technology
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Ep. 52: How Do You Sell Really Expensive Security Software?
Security Cocktail Hour
58 minutes 49 seconds
7 months ago
Ep. 52: How Do You Sell Really Expensive Security Software?

Selling six-figure security solutions isn’t about flashy demos or steak dinners—it’s about trust, relationships, and delivering real value. In this episode of the Security Cocktail Hour, we go inside the world of cybersecurity sales with Trevor Marcotte, founder of TnK Tech and a longtime industry insider.

Trevor reveals how deals actually get done in the high-stakes world of cybersecurity—from building trust with IT buyers and CISOs to navigating complex vendor relationships and solving real problems for clients. Alongside co-hosts Joe Patti and Adam Roth, Trevor shares why people matter more than products, and how trust beats tools every time.

Visit TnK Tech at https://tnkgoattech.com

💬 Tell us in the comments about the good and bad relationships you've had with sales people.

#Cybersecurity #InfoSec #InformationSecurity #Podcast #TechSales

Security Cocktail Hour

Security veterans Joe Patti and Adam Roth welcome a diverse lineup of cybersecurity and information security experts to share their insights at the virtual bar. From cutting edge topics like AI and Operational Technology (OT) to the realities of careers and mental health, you'll get the inside view of what's happening across the industry and what it's really like to work in these fields, from the people who do it every day.

Reach us at feedback@securitycocktailhour.com or @SecCocktailHour on Twitter.