Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them.
Behind every brand success story that resulted in a big win, every failure that gave birth to big learning driving future wins, there are hidden stories of branding do’s and do-not’s. Unlike in other areas of business, in branding, pushing today’s do-not’s often opens the door for future big wins.
So here it is, a season marking my reflections into branding nostalgia, blended with conversations with special guests, and ready to find nuggets that will enlighten us in the journey forward.
Key takeaways for this season include:
Brand differentiation: What makes your brand unique?
Brand fulfillment: Living the brand, not just talking about it.
Businesses are built by wow one more: Wowing one more customer.
Brand strategy and marketing strategy: Using your one-of-one brand positioning.
Brand communication: Effectively communicating expectations and perceptions.
Brand storytelling: Telling your one-of-one unique brand story that connects to customers.
See more episodes at https://www.secretstowinbig.com
Secrets to Win Big With Arjun Sen
Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally. These are universal secrets to win big in business, career, life and also in sports. Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
