In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses the shifting dynamics between sales and marketing in driving business revenue. Speaking with Michelle Constance, Crane emphasizes the increased responsibility of marketing in lead generation and the need for alignment between these departments. They explore the validation process that sets clear targets and budgets, emphasizing the cultural changes required for successful collaboration. The conversation highlights the evolving buyer rcating and nurturing prospects before they even engage with sales teams. The episode underscores the joint effort necessary for achieving accelerated growth, urging a shared focus on revenue goals among CEOs and leadership teams.