In this episode of 'The Chris Voss Show,' host Chris Voss interviews Adele Crane, a seasoned sales and marketing advisor and author of three books. Crane shares her insights on improving sales and marketing performance, aligning departmental strategies, and achieving quick business turnarounds.

With over 30 years of experience, she discusses the importance of understanding modern buyer behaviour,overcoming departmental territorialism, and the role of CEOs in fostering collaboration between sales and marketing teams.

Crane emphasises the necessity for CEOs to have clear measurements and horizon management to foresee trends and issues. She also explores the evolving role of marketing in lead generation and customer journey understanding to support sales and marketing alignment.

Crane also highlights her new podcast, 'Secrets to Accelerated Growth,' and her recent book, 'The SalesFocused CEO.'