In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses the challenges of pricing in a highly competitive sales environment with Paul Carey. They explore the common sales issue of high pricing feedback from customers, and the importance of evaluating the brand's value, and the critical role of clear, differentiated value propositions.
Adele offers a comprehensive checklist for sales managers,emphasising the need for consistent and effective marketing messaging, customer debriefs, and understanding buyer behaviour. The conversation highlights strategies to shift focus from price to value, ultimately helping businessesavoid price-based competition.
Listeners are invited to access further articles on pricing atthe Sales Focus Advisory website. For those looking for sales training for price and added-value selling they can visit the course https://www.udemy.com/course/sales-focus-b2b-selling-skills-programme.
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