
In this episode of "Secrets to Accelerated Growth," Adele Crane of Sales Focus Advisory explores how to assess the viability of startup business ideas with Nancy Harper.
They discuss key indicators for success, and the common pitfalls that cause startups to fail, and emphasize the importance of evaluating market needs, cash flow, and marketing strategies.
Three business cases—an AI firm, an online tool shop, and an inspection service—are analyzed to illustrate these points.
Adele suggests focusing on simple, scalable solutions and the critical role of effective marketing, while also underlining the necessity of having adequate funding to sustain growth. The conversation concludes with practical advice for entrepreneurs on setting up businesses correctly and the risks of underestimating marketing costs and cash requirements.
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