In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common—and easily fixable—mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions. About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content strategy. With more than a decade of experience spanning SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines. Key Takeaways Your website isn’t outdated—it’s underperforming. If your homepage talks to everyone, it converts no one. Fresh, relevant content is your new SEO currency. Trust signals aren’t vanity—they’re validation. Small website fixes can create massive marketing wins. Timestamps [00:35] – Why 50 staffing websites revealed the same hidden issues [02:34] – Outdated messaging: confusing visitors and search engines [05:11] – Creating clear client journeys for your ideal audience [07:34] – The power of service pages for SEO and conversions [09:21] – Location pages: how to win local search (and clients) [12:11] – Segmenting your blog for stronger topical authority [16:07] – Building trust through Google Business and external reviews [20:19] – Why weak calls-to-action kill great marketing [22:46] – Footers that actually convert: making the last scroll count [25:42] – Bonus #1: The secret structure behind great headers (H1–H3) [28:47] – Bonus #2: Internal linking—the forgotten SEO goldmine [29:58] – Rapid-fire recap: eight fixes to implement this week About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing.The old way of selling staffing is dead. Let’s fix it—with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates.For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.