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Secrets From The Scene
Stephen Helvig | Helvig Productions
79 episodes
5 days ago
Welcome to Secrets From the Scene, a show for local musicians who want to improve their music, grow their audience, and learn about Minnesota's music scene. If you're interested in talking about all things music-related and meeting interesting people from our local community, you're in the right place.
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All content for Secrets From The Scene is the property of Stephen Helvig | Helvig Productions and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Secrets From the Scene, a show for local musicians who want to improve their music, grow their audience, and learn about Minnesota's music scene. If you're interested in talking about all things music-related and meeting interesting people from our local community, you're in the right place.
Show more...
Music
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Ep. 78: Print Isn’t Dead: Celebrating Twin Cities Music with Tumbling Rock Zine
Secrets From The Scene
52 minutes 22 seconds
1 week ago
Ep. 78: Print Isn’t Dead: Celebrating Twin Cities Music with Tumbling Rock Zine

This week on Secrets From The Scene, I sit down with Dani Larson and Nicole Prestol, two of the founders of Tumbling Rock Magazine, a Twin Cities print publication bringing local music to life on paper.

We talk about how Tumbling Rock began as a joke between bandmates and evolved into a full-fledged magazine that celebrates Minnesota’s music community through thoughtful storytelling and striking physical design. Dani and Nicole share what it takes to build and sustain a free, community-driven publication, why they’ve chosen to stay in print in an increasingly digital world, and how artists can better tell their own stories to connect with press and audiences alike.

We also dive into the creative process behind each issue, what makes a great artist submission or EPK, and what’s next for Tumbling Rock, from local collaborations to a potential festival celebrating Twin Cities music.

Topics covered:

  • The origin story of Tumbling Rock Magazine
  • Why print still resonates in the digital era
  • How each issue comes together
  • Crafting submissions and EPKs that stand out
  • The realities of running a free publication
  • Upcoming collaborations and events

For musicians:

If you’ve ever wanted to understand how local press works, how to get your music featured, or how to tell your story in a way that stands out, this episode offers valuable insight from two people who live and breathe the Twin Cities scene.

Full Transcript and Show Notes

Interested in working with us on your next song?

👋 ⁠https://helvigproductions.com/letsconnect⁠

Connect with the Guest:

🔗 Tumbling Rock Instagram

🔗 Tumblingrockzine.com

🔗 Tumbling Rock Patreon

Connect with Me:

✉️ ⁠⁠⁠Subscribe to the newsletter⁠⁠⁠

📷 ⁠⁠⁠Connect on Instagram⁠⁠⁠

🕺 ⁠⁠⁠Connect on TikTok⁠⁠⁠

📺 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠

Give Feedback:

📬 Send me a message: ⁠⁠⁠stephen@secretsfromthescene.com⁠⁠⁠

💬 Suggest a guest or topic: ⁠⁠⁠podcast@secretsfromthescene.com⁠⁠⁠

🧡 ⁠⁠⁠Leave a rating on Spotify⁠⁠⁠

✍️ ⁠⁠⁠Write a review on Apple Podcasts⁠⁠⁠

⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠

Secrets From The Scene
Welcome to Secrets From the Scene, a show for local musicians who want to improve their music, grow their audience, and learn about Minnesota's music scene. If you're interested in talking about all things music-related and meeting interesting people from our local community, you're in the right place.