#254 - The Shelf-Life of Major Credits

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Secret Sonics

Ben Wallick and Carl Bahner

285 episodes

3 months ago

Join mix engineers Ben Wallick and Carl Bahner as they team up to discuss the real-world trials and triumphs of music production. Tactical advice on skill development, mixing mindsets, personal branding, and achieving work-life rhythm in an evolving industry. The motivation and strategic insights you need to build your dream creative career in music and audio. Fresh episodes every week.

All content for Secret Sonics is the property of Ben Wallick and Carl Bahner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

#254 - The Shelf-Life of Major Credits

Secret Sonics

43 minutes

4 months ago

#254 - The Shelf-Life of Major Credits

Learn the three essential principles that turn your biggest credits into sustainable income, why Grammy winners still struggle to find work, and how to position yourself so clients see your rate as a steal instead of an expense. Carl shares real strategies from working with 15+ Grammy-winning students who came to him for business help.

Discover:

The uncomfortable reality that major awards have expiration dates for client attraction
How the music industry shifted from 4,000 annual albums in 1970 to 100,000 daily uploads
Why high-end mixing engineers charge based on peace of mind rather than sound quality
The four client decision levels from price-shopping to relationship-based hiring
How major label timelines create cascading risks worth paying premium rates to avoid
Why existing clients resist rate increases but new clients accept higher starting prices

Ben and Carl's Weekly Inspiration Playlist - https://open.spotify.com/playlist/1IpnxDVoTY44JBV1j19H4h?si=0f80e020d8ae497e

LA Wildfire Relief:
Musicares - https://donor.musicares.org/page/lafirerelief
WAMTN - https://give.wearemovingtheneedle.org/campaign/654724/donate

Learn more about StudioLand - https://www.welcometostudioland.com/a/2147995182/bmyFf8p5

Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing

Connect with us:

Secret Sonics - https://www.instagram.com/secretsonics
Ben - https://www.instagram.com/benwallickmusic/
Carl - https://www.instagram.com/carlbahner/

Learn more:

https://www.benwallick.com/
https://www.carlbahner.com/

This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/