#245 - Why You’re Afraid to Charge More (And What To Do About It)

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Secret Sonics

Ben Wallick and Carl Bahner

285 episodes

3 months ago

Join mix engineers Ben Wallick and Carl Bahner as they team up to discuss the real-world trials and triumphs of music production. Tactical advice on skill development, mixing mindsets, personal branding, and achieving work-life rhythm in an evolving industry. The motivation and strategic insights you need to build your dream creative career in music and audio. Fresh episodes every week.

All content for Secret Sonics is the property of Ben Wallick and Carl Bahner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

#245 - Why You’re Afraid to Charge More (And What To Do About It)

Secret Sonics

15 minutes

7 months ago

#245 - Why You’re Afraid to Charge More (And What To Do About It)

Raising your rates sounds simple… until you actually try to do it. In this special episode,
Carl breaks down the real reasons studio pros avoid increasing their prices - and why most of those reasons are based on fear, not facts.

Carl pulls from 20+ years of experience helping producers and engineers build sustainable careers outside the traditional music industry hubs. With practical examples and thoughtful analogies, this episode will give you the confidence - and the language - to navigate money conversations without feeling like a sellout.

Discover:

Why being “affordable” might be hurting your career more than helping it
The truth about what scares clients off (hint: it’s not your rate)
A simple script you can use to raise your rates with past clients
How to stop making assumptions and start making informed decisions
Why big credits don’t guarantee clients - and what actually does

If you’ve ever felt awkward talking money, this episode is a must-listen.

Ben and Carl's Weekly Inspiration Playlist - https://open.spotify.com/playlist/1IpnxDVoTY44JBV1j19H4h?si=0f80e020d8ae497e

LA Wildfire Relief:
Musicares - https://donor.musicares.org/page/lafirerelief
WAMTN - https://give.wearemovingtheneedle.org/campaign/654724/donate

Learn more about StudioLand - https://www.welcometostudioland.com/a/2147995182/bmyFf8p5

Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing

Connect with us:

Secret Sonics - https://www.instagram.com/secretsonics
Ben - https://www.instagram.com/benwallickmusic/
Carl - https://www.instagram.com/carlbahner/

Learn more:

https://www.benwallick.com/
https://www.carlbahner.com/

This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/