Recent movies like the Latvian animated instant masterpiece Flow, the hilarious and well thought out parody.satire.personal journey indie The People's Joker, the formally daring subjective POV two-hander Nickel Boys, the Romanian dark comedy of the moment Do Not Expect Too Much From the End Of the World, and the musical political horror of the documentary Soundtrack to a Coup D'Etat among many others show that cinema still has new frontiers to cross, new voices to regenerate the medium, a new chapter for all of us. Secret Movie Club founder.progammer Craig Hammill digs into why these movies feel like beacons of light in the wilderness. And also what may need to happen on the marketing.advertising.exhibition side to re-ignite cinema as pop culture necessity.