Secret Leaders with Dan Murray-Serter & Chris Donnelly
Leaders Media
402 episodes
5 months ago
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.
Sponsored by Wise Business and Vanta.
Contact: hello@secretleaders.com
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Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.
Sponsored by Wise Business and Vanta.
Contact: hello@secretleaders.com
How One Simple AT&T Ad Changed Internet History Forever
Secret Leaders with Dan Murray-Serter & Chris Donnelly
15 minutes
7 months ago
How One Simple AT&T Ad Changed Internet History Forever
From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.
You will learn:
The birth of banner ads with AT&T’s legendary 44% CTR
Google AdWords’ rise and the search ad revolution
How Facebook’s targeting reshaped elections
Mobile & programmatic ads that track your every move
The next frontier: Ad-powered payments
Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.
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Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.
Sponsored by Wise Business and Vanta.
Contact: hello@secretleaders.com
