Garrett Richardson is luxury destination wedding photographer who is best known for his RSF or resting smile face.. He discusses the challenges and opportunities he faced in adapting to a new market, the importance of rebranding, and how he focuses on creating a unique client experience.
He's even got his own tagline: Inspires Joy So Marriages Can Thrive.
Garrett emphasizes the significance of building relationships with wedding planners and the flexibility required in the wedding photography business. He reflects on the joys and challenges of his career, highlighting the importance of authenticity and adaptability in a constantly changing industry. In this conversation, we dive into the intricacies of wedding photography, emphasizing the importance of joy, inspiration, and personal branding. The biggest topic, was discussing how photographers can differentiate themselves in a saturated market. The dialogue highlights the emotional connection photographers create with couples and the transformative power of their work.
Are you on Second Society yet? Join the thousands of wedding filmmakers & photographers who are crushing it as lead and second shooters:
www.SecondSociety.io Sign up for a Free Account orUse code PODCAST30 for 30% off Pro Monthly Memberships!Download our Free Guide to becoming the Top 1% of lead and second shooters.https://bit.ly/top_secondsociety
00:00 Introduction to Garrett Richardson
01:22 Journey from California to Tennessee
03:40 Adapting to a New Market
06:27 Rebranding and Business Growth
08:23 Creating a Client Experience
10:14 Working with Wedding Planners
12:05 Flexibility in Wedding Photography
13:11 Enjoying the Shift in Focus13:55Mastering the Art of Photography
14:21 Inspiring Joy in Marriages
15:40 The Role of a Photographer
17:31 Differentiating Yourself in the Market
19:25 Building a Strong Brand
21:41 Finding the Right Second Shooter
24:33 Mentorship and Growth in Photography