In this episode, Kelly and Taylor from the Level Up podcast discuss the transition from the mainstream wedding market to the luxury market.
We also talk about The Road To Luxury Workshop
A 3 day FREE Workshop for Wedding Filmmakers and Photographers
Sign up Here!
https://thelevelupco.com/workshop-secondsociety
Takeaways
Transitioning to the luxury market requires a shift in strategy and understanding of client expectations.
Presenting yourself professionally on the wedding day, including attire and demeanor, is crucial in the luxury market.
Curating your Instagram presence and showcasing your best work helps attract high-end clients.
Building relationships with wedding planners is essential for success in the luxury market.
Connecting with clients and telling their story can be achieved even without extensive pre-wedding consultations.
Join the thousands of wedding photographers and videographers who have already joined our community!
Use code PODCAST30 for 30% off Pro memberships!
Download our Free Guide to becoming the Top 1% of lead and second shooters.
https://bit.ly/top_secondsociety
Chapters
00:00 Introduction and Background
01:21 Difference Between Mainstream and Luxury Market
08:20 Benefits of the Luxury Market
13:47 Challenges and Strategies in the Luxury Market
25:21 Curating an Instagram Presence
27:45 Building Relationships with Wedding Planners
32:14 Connecting with Clients on the Wedding Day
38:12 Telling the Story in the Luxury Market
39:11 Free Workshop March 12-14