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Second Order
Neha Balamurugan, Elsa Bismuth
5 episodes
4 days ago
Hosted by two Stanford graduate students, Neha and Elsa, Second Order explores the mental models and skills that make us better entrepreneurs. Through deep conversations with experts who’ve built, led, or studied what actually works, we go beyond the highlight reel to unpack the habits, frameworks, and decisions that drive meaningful impact. If you're building something (or thinking about it) this is your space to think a layer deeper.
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Entrepreneurship
Business
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All content for Second Order is the property of Neha Balamurugan, Elsa Bismuth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by two Stanford graduate students, Neha and Elsa, Second Order explores the mental models and skills that make us better entrepreneurs. Through deep conversations with experts who’ve built, led, or studied what actually works, we go beyond the highlight reel to unpack the habits, frameworks, and decisions that drive meaningful impact. If you're building something (or thinking about it) this is your space to think a layer deeper.
Show more...
Entrepreneurship
Business
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How To Train Your Founder: Keegan Cooke on Systems Frameworks
Second Order
46 minutes 47 seconds
5 months ago
How To Train Your Founder: Keegan Cooke on Systems Frameworks

What do mud-powered science kits, Stanford's Startup Garage, and systems thinking have in common? Keegan Cooke. In this episode, we sit down with the Director of Stanford Ecopreneurship to unpack what it really takes to train future founders. From turning microbial fuel cells into an educational startup to mentoring students through the chaos of early-stage ventures, Keegan shares the mental models, frameworks, and lived experiences that shape how Stanford teaches entrepreneurship. We talk about second- and third-order effects, global customer discovery, and why great mentors know when to step back. If you’ve ever wondered how to build ventures that think two steps ahead, this episode is for you.

Second Order
Hosted by two Stanford graduate students, Neha and Elsa, Second Order explores the mental models and skills that make us better entrepreneurs. Through deep conversations with experts who’ve built, led, or studied what actually works, we go beyond the highlight reel to unpack the habits, frameworks, and decisions that drive meaningful impact. If you're building something (or thinking about it) this is your space to think a layer deeper.