This week’s Muse is Yasmin Khalil, the founder of KŌDŌ - a clean fragrance brand where scent becomes ritual, and perfume smells like your favorite indulgence.
Trained in interior design, Yasmin shifted from shaping physical spaces to curating invisible ones - through smell. Her journey began in Florence, where she signed up for an Airbnb perfume workshop just for fun - and left knowing she wanted to build a life in fragrance. KŌDŌ is built on the belief that perfume can be more than floral or musky - it can be gourmand. Think espresso, matcha lattes, chocolate and cardamom - comforting, familiar, and crave-worthy notes that blur the line between food and feeling. Each scent is clean, non-toxic, and rooted in wellness.
In this episode, we explore her creative and entrepreneurial path: the early scrappy days of being a founder, the behind-the-scenes of scent formulation, and how she’s tapping into scent marketing to create deeper emotional connections between people and their spaces.
This is a story of where entrepreneurship meets emotion, and where perfume smells like something you’d actually want to eat.
LINKS:
Follow the journey here: https://www.instagram.com/kodo.london/
Indulge in KŌDŌ here: https://kodolondon.com?sca_ref=9115597.8emQiJ7wuGJ8UMLO
Use code "MUSE" at checkout for special discount
Follow Seat of the Muse socials here:
https://www.instagram.com/seatofthemuse/
https://www.tiktok.com/@yourhostcarine