This week’s Muse is Mazen Assaf, the mind behind The Olive Oil Guy, a brand on a mission to elevate olive oil from everyday ingredient to craft product.

What began as a personal passion soon became a lifelong pursuit of excellence: Mazen has since judged at international olive oil competitions, taught at the world-renowned Le Cordon Bleu culinary institute, and worked with some of the top Michelin-starred chefs. Today, his products are stocked in iconic destinations like Harrods, Selfridges, and Zapp.

In this episode, we dive into the making of The Olive Oil Guy - from the craftsmanship behind great olive oil, to the business of building a niche brand, and the quiet confidence it takes to carve out your own space in a traditional industry.

It’s not just Olive Oil. It’s a masterclass in craft, serendipity, and building something unforgettable.